GOAL: 50 leads
RESULT: 235 leads
Industry News
August 2024
Voltimum UK delivers successful lead generation campaign
Recently, a leading power management company tasked Voltimum UK with conducting a lead generation campaign on the subject of Arc Fault Detection Devices (AFDDs), with the aim of generating 50 leads following very specific criteria.
Within Voltimum’s varied audience of electrical professionals, the groups they wished to target were:
- Industrial Installers
- Panel Builders
- ESCO
- Electrical Designers
The goal of the campaign was to increase awareness of the a brand and draw attention to the AFDD products it manufactures. The Voltimum audience was invited to watch an informative webinar detailing the introduction of new recommendations in the 18th Edition UK Wiring Regulations associated with the use of AFDDs, with the webinar also showcasing features of their AFDD solutions.
The leads generated had to follow a specific set of criteria, with all complete leads required to provide the following information:
- First Name
- Last Name
- Job
- Category (must also state they work in a commercial capacity)
- Phone Number (optional, but preferred)
- Country (user must be based in England)
The campaign was a huge success, with more than 235 complete leads collected, with 50 originally requested. This fantastic result demonstrates the impressive reach of Voltimum within the UK’s electrical industry, particularly given the specific criteria required to qualify as a lead in this instance.
Voltimum can assist you with the creation of attention-grabbing campaigns that reach your target audience, generate interest in your products and services and stimulate more sales.
To discuss your campaign requirements, please get in touch today.
